GTA 6 Extended Trailer Hits Huge Viewership Milestones on Netflix

Netflix revealed that its exclusive extended look trailer for Grand Theft Auto 6 became the streaming platform's top-viewed title overall last week, drawing an impressive 31.1 million views. Categorized as an English-language film, the trailer achieved the number one spot in 87 out of 93 regions tracked by Netflix globally. According to the platform's metrics, a single view is calculated by dividing total hours viewed by the total runtime. The extended trailer aired exclusively on Netflix for six hours before Rockstar Games released it on its official YouTube channel and other gaming outlets. While Rockstar's YouTube upload gathered over 17 million views, Netflix highlighted the collaboration as a first-of-its-kind distribution strategy for major video game reveals.